A media company’s guide to targeting the youth community in Asia

Reaching out to and engaging the youth audience has become a key focus area for advertisers and hence media companies in Asia, where the youth segment is increasingly large and affluent...

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DIY mobile plans: How telcos can get them right

‘DIY plans’ which allow subscribers to tailor their plans to their usage have recently emerged in India and some Southeast Asian markets. These ‘DIY plans’ allows highly personalised mobile plans...

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Multi-Channel Networks are emerging in South East Asia…but how will they grow and flourish?

Digital video is experiencing strong growth in South East Asia, with Vietnam and Philippines experiencing the highest growth in the region...

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Traditional TV Broadcasters are threatened by OTT - what should they do?

Consumers are rapidly moving towards online platforms for video consumption because they prefer to consume content whenever and wherever they want to...

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